Being a Music Executive Is Easier Than Being an Artist – Olamide reveals

Nigerian rapper and YBNL boss Olamide says being a record label executive is far easier for him than being an artist.

Speaking in a recent interview with popular YouTuber Korty EO, Olamide explained that his experience as an artist gives him a deeper understanding of the feelings, needs, and behaviours of the talents under his label.

“It’s way easier for me being a music executive than an artist because I’m an artist, so I understand the needs of creatives. I know the way we think, the way we see things. I can tell when we’re in our element, when we want to go crazy, or when we’re getting high on the fame, life, money, and success. So, it’s easier for me to deal with creatives. I try not to bite more than I can chew,” he said.

On the debate about rappers switching to singing, Olamide was clear:

“You can’t box me and call me a rapper — I love music.”